NPR: Kuinka voittaa rokote-epäröinti

Mr.K.A.T., 4/2/2021 10:09:57 PM, 404980

'Trusted Messengers, Trusted Messages': How To Overcome Vaccine Hesitancy
December 24, 2020
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"Waving journal studies and talking points won't work"
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Showing 'cultural humility' is vital to gaining trust
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For example, a smoking cessation campaign Pérez-Stable worked on years ago in the Latino community focused on the health of male smokers, but wasn't successful, he says, until the messaging changed to stress the health benefits for the smoker's wife and children if the men stopped smoking.

To make a public health message persuasive, personal stories from someone who is most like you are critically important, agrees Tom Frieden, a former director of the Centers for Disease Control and Prevention who now heads the global health initiative Resolve to Save Lives. To cut through skepticism, he says, public health campaigns need "trusted messengers and trusted messages."

Frieden points to Tips from Former Smokers, a CDC campaign he helped launch in 2012, that shared the personal stories of illness and death from tobacco users, as well stories of those who had quit successfully.

- NPR 24.12.2020

Tuosta saa vinkiksi että pohojanmaan ruots.k. rokotekielteisellä/epäröivällä vyöhykkeellä THL tarvii viestijäksi ihmisen joka on "samaistuttava", osaa ruotsia kuin äidinkieltä jne.
Lopussa todetaan että yli kulttuurirajojen suurta luottamusta nauttii Fauci. Meillä vastaava tapaus lienee Mika Salminen? Hän on käynyt koulua ruotsinkielellä ja osaa kuin sujuvasti melkein kuin äidinkieltä (Olen Fem-tv:n haastatteluissa nähnyt).